An impassioned digital leader who shares his insights with clients and the industry, Alex Schmelkin has been helping companies build their businesses online since 1994. As Founder and CEO of customer experience agency Cake & Arrow, he’s created an award-winning agency focused on the insurance and ecommerce industries that is also a three-time recipient of Crain’s Business and Advertising Age ‘Best Place to Work’ awards. Alex drives the strategic growth of C&A, while overseeing agency operations and providing client service. Before founding C&A, he co-founded Davanita Design, later acquired by Avatar Technology. His expertise includes customer experience, digital strategy, ecommerce, software development, and technology governance. Alex has been featured in national business and trade press including AdWeek’s “Young Influencers” edition, The New York Times, and Success. He has led successful engagements for global financial services and retail brands including MetLife, Bose, KIND Snacks, Citigroup, and Saks Fifth Avenue. Alex has been a Director of Essendant Inc. since 2012 where he serves as chair of the Technology Advisory Committee and is a member of the Compensation Committee. He holds a bachelor's degree from Cornell University.